The Bureau of Alcoholic Beverages & Lottery Operations and Pine State Spirits announces Maine Spirits Statewide Campaign Strategy a new branding campaign for spirits sold at Agency Stores.
The Bureau of Alcoholic Beverages & Lottery Operations and Pine State Spirits announces Maine Spirits Statewide Campaign Strategy a new branding campaign for spirits sold at Agency Stores.
Maine Spirits is a brand strategy to communicate competitive spirits pricing for Maine citizens and businesses. The new pricing initiative saves consumers money and empowers them to support hundreds of local businesses throughout Maine. Here’s some of what to expect.
Maine Spirits Messaging to Consumers:
• Buy Locally. Save Locally. When you shop at nearly 500 Maine Spirits agency stores statewide, you’ll find more lower prices and special values that add up to real savings on your favorite brands. Every time you purchase spirits locally, you support businesses both small and
large across our state.
• Creative Marketing. Maine Spirits will offer great recipes and ideas for entertaining throughout the year. You’ll find new ways to use your favorite spirits during holidays and special occasions. Plus, we’ll introduce you to new spirits and brands that offer a wide variety of flavors and cocktail ideas.
• Responsibility Initiative. Enjoying spirits also means drinking responsibly. We encourage Mainers of legal drinking age to drink responsibly and to help keep our families and friends safe. That means no underage consumption and no drinking and driving.
Visit mainespirits.com for more information.